OUI is a Benefits Based Cannabis for Women addresses the gender problem in the Cannabis landscape. OUI is committed to empowering women's health and well-being through the transformative power of BENEFITS-BASED CANNABIS.
This is a WIP. Come August 2024 OUI will be out to raise VC capitol.
Images Unsplash & Ericka McConnell Photographyhttps://www.erickamcconnell.com/
Pitch— ‘LECCA’ Powerfood Snacks for Designity
https://www.designity.com/
Images by Ericka McConnell
https://www.erickamcconnell.com/
A quick pitch for Ashley Sleeps to help visualize the launch of iComfort ECO — Serta’s new ECO focused bed.
Ideating, creating and finalizing a promo structure for the SERTA Brand that encompasses the sub brands. Perfect Sleeper, iComfort and Artic.
The launch of iComfortECO by Serta in 2023.
Images by Dane Tashima — https://www.danetashima.com/
With the Anything Flys Campaign the Shutterfly CreativeTeam was able to customize the messaging to different audiences. The Shutterfly Demand Landscape team (Karen Higgins) identified two consumer groups. Our Core Customers (40-50) loyal and not an entirely saturated group; ie, room for growth and the Experiental Explorers (30-45); new customers to engage.
This enabled us to get the right messaging to the right customers: “Any Perfect Picture Thing”/Core and “Any Drunked Holiday Hat Thing”/ Experiental. This coupled with solid product differentiation messaging of “Best Card Ever” / “Lay-Flat Photo Books” etc, enabled us to address what was unique about the Shutterfly product offering.
My team also took the campaign and extended it to the numerous sales that mark the season; “Cyber Monday” etc. We had a 9% revenue increase in Q4 2019.
Agency: Argonaught SF / Creative Director Campaign Beth Ruggiero Creative Director Digital, Timothy Jones / Art Director(s) Gabi Anderson, Andrew Kim, Christina Clugston / Copy Alex Peterson
A 360 campaign: Site, Tablet, Email, App, Connected TV.
Shutterfly’s summer campaign with Back to School focused on personalization; a core pillar of the Shutterfly brand. By addressing each child as unique and special we celebrate all the qualities that a kid can encompass: Loud, Quirky, Nice, Bold, Funny, etc. We introduced a differently abled child and she was received with wriiten testimonies from customers with delight — grateful for a child who is differently abled to be seen. Every child should be seen.
The “Unique Gear for Unique Kids” campaign cornerstone was the blue tonal ‘blackboard’ with various school motifs; lockers, a gym, a study desk and a library. The print campaign revolved around a day in the life starting with a mom of three getting her kids ready for the first day of school in the entryway of their home.
We added the cutouts to give us the ability to emphasize headlines and extend the campaign to the various summer sales; July 4th, Labor Day etc.
The video was shot based around a cutout of a Shutterfly school bus with the kids jumping out the bus door to showcase their unique Shutterfly Back to School product. The bus driver was a dog.
Creative Director, Timothy Jones / Art Director, Christina Clugston, Gabi Anderson / Designers, Illustrations by Katie McDonough / Copy Alex Peterson, Kat Martisch / Photo Manager Meghan Pake
Photography Ericka McConnell (https://www.erickamcconnell.com/)
Art Director Gabi Anderson, Sr. Designer Congilia Lovine, Designer, Sara Lai, Copy Kat Martitsch
Moving images for the:
Anything Fly’s Holiday Campaign
The Back to School Summer Campaign.
The Challenge
When I arrived at Shutterfly as the Creative Director of Digital it was immediately clear that we needed to ideate, create and implement standards of consistency in regards to all digital mediums; site, email and app. My team and I met with our partners to trouble shoot needs that would give us the flexibility to tell various content stories in more powerful and impactful ways.
The Opportunity
By creating templates that were flexible and adaptable we were able to have design options for consumer-facing marketing in site, email and app. These templates created a more nimble set of options to tell stories and enabled our design partners to iterate with more speed and ‘hitting the mark’ faster. We were able to cut considerable time for our Web-Dev partners and maintain a consistent template and feel that supported the brand.
The Outcome
By streamlining landing pages, emails, app design and web development process, we introduced Sketch and InVision to support the design teams. We achieved a more cohesive look and feel.
Art Directors
Consiglia Lovine, Gabi Anderson
Shutterfly’s 20TH Anniversary multi-channel campaign.
A contest was run to enlist existing customers to share their stories, equating to inspiration and an emotional hook for all consumers.
Shutterfly partnered with The Ellen Show to donate money to causes close to both entities’ hearts.
Art Directors: Consiglia Lovine, Gabi Anderson
Stella & Dot is a direct seling company that empowers women to work on their own terms.
Stella & Dot Summer 2018
Creative Director Molly Bellar, Art Directors Timothy Jones, Theresa Fischer
Stella & Dot Spring 2018
Creative Directors, Liddy Walseth, Timothy Jones
Loyalty Program
www.stelladot.com
Stella & Dot - Family of Brands, the parent company for Ever Skincare.
A pitch for the revamp of the Ever Product Line.
Imagery for pitch only.
Various Images Sang An (http://www.sanganphotography.com/)
Schematics for HOOPLA - Rodan + Fields annual corporate event to introduce new product lines and educate
Ruby Ribbon, a Direct Selling Shapewear Start-Up, was inspired by a simple desire to create a company built around the idea of empowering women to look and feel their best. As Creative Director of this 5 year old venture I was charged with defining and directing the visual impact and effectiveness of the brand. During my tenure we doubled numbers; both in sales and new Stylists.
China comsumes more spirits than any other nation.
Cooperative Workshop — Hong Kong Polytechnic University with Presentation Packaging LTD, Hong Kong.
I was tasked with creating packaging for Diageo / Johnny Walker Black solely for the Mainland Chinese Market.
Presentation Packaging allotted $20USD p.u. — a staggering amount comparatively to most brands — the cost would be absorbed by the consumer.
I was the Creative Lead with a team of 12. 4 Product, 4 Communication Design and 4 Advertising students.
In the 8 years this program was running at HKPolyU — this was one of two that was bought by the client and is now in production for Mainland China. Presentation Packaging purchased the City Lights and Snow Globe.
e:Motive e-book to celebrate an annual transportation themed
summer workshop for The Hong Kong Polytechnic University.
kidsGo!
A series of travel guides
for kids and their families.
"Tell Your Parents Where To Go"
Hong Kong, Phuket, Bali,
Sydney, London and New York.
Illustrations. Tania Willis
www.taniawillis.com
A large format book
celebrating the work
of Philipp Engelhorn.
Philipp has traveled extensively
around the world —
True Fables is the result.
The book was in conjunction
with a gallery show at
No Borders benefitting
VIsion FIrst — a non profit
organization that aids
refugees in Hong Kong.
From workshop to wardrobe, Sheer is bringing transparency to the manufacturing practices in fashion to the consumer. A project in conjunction with Elizabeth Pulos (https://www.linkedin.com/in/eepulos/)
Produced for SODIC (Non-Profit) in celebration of Siwa, Egypt.
Winner of the 2004 Pulitzer Prize for Drama.
From the Obie Award-winning author of Quills comes this acclaimed one-man show, which explores the astonishing true story of Charlotte von Mahlsdorf. A transvestite and celebrated antiques dealer who successfully navigated the two most oppressive regimes of the past century-the Nazis and the Communists--while openly gay and defiantly in drag, von Mahlsdorf was both hailed as a cultural hero and accused of colluding with the Stasi.
In an attempt to discern the truth about Charlotte, Doug Wright has written "at once a vivid portrait of Germany in the second half of the twentieth century, a morally complex tale about what it can take to be a survivor, and an intriguing meditation on everything from the obsession with collecting to the passage of time"
(Hedy Weiss, Chicago Sun-Times).
Spot Co with Creative Director Gail Anderson
https://www.spotnyc.com/
My career started in New York City after graduating from Parsons School of Design. I art directed magazines for 12+ years. This is where my love of strong content backed with strong aesthetics began.
Just make a logo! Call it a brand!! How many times have we heard this?
The take-away here is strong typography that supported brand expression. One part of building a brand story.
