Three decades of creative art direction and leadership.
Vision gets solidified. Processes get streamlined.
Leadership becomes more assured.
From ideation to final assets.
I bring forsight, reliability, trust and fast pivots to every team I lead.
20 Years Leading Brands.
15 Years Shaping the
Talent Behind Them.
As a Director, Strategist, and Storyteller, I build cohesive visual ecosystems — uniting strategic content,
intuitive UX/UI, and rich visual storytelling into work that moves the needle. I've led creative teams across editorial and consumer-facing lifestyle brands including Shutterfly and Stella & Dot, and spent 15 years mentoring students
at Parsons, Hong Kong Polytechnic University, and SCAD. That dual perspective — industry and classroom —
shapes how I lead: with empathy, clarity, and a bias toward action.
I'm a results-driven partner and motivating manager who turns strategic thinking into execution, fast.
I integrate AI-driven workflows not to replace the human touch, but to scale production and free up teams
for real brand innovation.
I translate ambition into ROI — directing hard-won experience from corporations
and startups alike into growth that lasts.
Creative lead with 20+ years stewarding brand-building initiatives across digital, print, packaging, and video. Proven track record driving revenue growth through compelling campaigns
and cohesive brand expression. Fluent in Al-powered creative tools; adept at scaling quality across channels.
Leads high-performing teams through a balanced hands-on and strategic approach.